The brand Hublot
Mode Marine

Hublot Mode Marine is a brand from the south-west of France which draws inspiration from natural elements like the wind, rain and sun. Stripes are our anchor, raincoats our mainstay.

For 20 years, our brand has been moving forward to establish itself as the reference brand for urban marine fashion by offering ever more contemporary looks.
Our collections are suitable for the whole family and all body shapes while offering a timeless, fresh and elegant style. From the smallest sailors to the biggest captains, discover our collections of raincoats, striped tops, bottoms, t-shirts, sweaters and a range of accessories.

Our story

Hublot
Mode Marine

The Hublot Mode Marine brand’s dress code is geared around authentic savoir-faire used to create urban fashions.

Managers and designers, everyone contributes to the creation of our colourful, original collections. Read on to meet the team and find out about our history !

At the helm

At the helm of Hublot Mode Marine, Rémy Escande, Chair and CEO, Danielle Wascat, CEO and José Martinez, Assistant CEO.
The company keep growing and is now in the top 3 of marine fashion in France.

A story of friendship and talents

The story started with the foundation of the brand in 2001. The entrepreneurs behind this project come from the sunny region of Occitania, the Tarn department near Toulouse to be precise. They were already working in well-established firms reputed for their savoir-faire and recycled and wear-free carded yarns.

Rémy Escande met a friend from Brittany, and unexpected sparks flew. The friend asked him to design sailor sweaters for Brittany, and it took off: the concept was a hit and orders kept coming, the great savoir-faire and the local garment manufacturers who worked in Castres, Aiguefonde and Mazamet proved highly popular on the Breton market.

20 years later, there are no fewer than 600 different models in the Hublot Mode Marine collections sold all over France and abroad !

Leaders of raincoats in Europe

In 2008, Hublot Mode Marine launched its range of colorful and timeless raincoats. Today, the brand is the leader in the sale of raincoats in Europe with nearly 500 000 pieces per year. They are available in more than 25 colors and a dozen different cuts. The models are designed by our stylists in the Tarn and are made with fabrics rigorously selected for their quality, comfort and resistance.
Quality is essential and it is the pride of our brand.

Concept store

In 2016, Hublot Mode Marine launched its concept store adaptable to all stores. In the style and colors of the brand, the concept store reveals its urban & naval world via the collections in the store.

The Concept Store led to rapid expansion abroad: the Hublot Mode Marine collections are now available in 11 countries across Europe (Spain, Portugal, the Netherlands, Belgium, Finland, Italy, Germany, the UK, Bulgaria and Lithuania and Ukraine) as well as in the Maghreb (Morocco).

Since 2022, Hublot Mode Marine, European’s number one raincoat retailer, has been anchored on the American continent, determined to established itself in this new territory.

Brand villages

Very recently, Hublot Mode Marine opened its first stores in brand villages : 15 stores were set up at the various brand villages in France, in Nailloux, La Séguinière, Troyes, Roubaix, Iles-Saint-Denis, Pont St Marie, Talange, Coquelles, Miramas, Aubergenville, One Nation Les Clayes-sous-Bois, Corbeil-Essonnes, Strasbourg, Roman as well as two exclusive brand stores: Bordeaux (Bord’Eau Village) and Béziers (Polygone).

Starting in 2023, the rollout of affiliations will allow for the opening of 10 shops per year to end of 2025 to 30 more affiliated shops.